Why Samsung’s Galaxy S26+ Is Being Discontinued: Full Explanation

Samsung’s decision to discontinue the Galaxy S26+ marks the end of an era for the mid-tier flagship. For years, the S26+ has tried to occupy that sweet spot between the more affordable base model and the ultra-premium Ultra version, but the market just wasn’t buying it. Sales data, insider reports, and shifting industry trends indicate a future where the Plus model may no longer be viable. Instead, Samsung will focus on the Galaxy S26, the new S26 Edge, and the S26 Ultra, leaving the Plus behind.

This decision isn’t just about specifications—it’s a strategic shift driven by consumer behavior, higher profit margins, and the need to streamline product lines. With the S26 Edge stepping up as the sleek, higher-priced alternative, and the Ultra pushing further into the premium territory, Samsung is setting its sights on more profitable models. But is this the right move? Let’s take a closer look at why Samsung is saying goodbye to the Galaxy S26+.

Why Samsung Is Killing the Galaxy S26+

1. The Sales Problem: Plus Models Just Don’t Sell

Despite the S26+ offering a balanced mix of features and price, it just couldn’t compete with either the entry-level S26 or the high-end Ultra. According to recent supply chain reports, both the Galaxy S25+ and the iPhone 15 Plus performed poorly in terms of sales. Consumers often opted for the more affordable base models or splurged on the flagship Ultra/Pro Max versions, leaving the Plus stranded in a no-man’s land.

Mid-tier flagships have been struggling across the board. They’re not as affordable as the budget models, but they don’t offer enough premium features to compete with the top-tier options. This trend is especially true when users have two clear choices—affordable or ultra-premium, making the middle ground less appealing.

2. The Edge Factor: A Thinner, More Expensive Replacement

Enter the Galaxy S26 Edge—a direct successor to the Plus, but with a twist. While the S26 Edge offers the same 6.6-inch display as the S26+, it’s thinner, more expensive, and has some key sacrifices. The battery capacity is smaller (4,500mAh vs. the Plus’s 4,900mAh), and it drops one of the camera lenses (moving from a quad-lens to a triple-lens setup).

However, the trade-off comes with a price increase of around $150. This premium pricing gives Samsung a boost in average selling price (ASP), ultimately resulting in more profit per device. While some features are cut to make the Edge thinner, the higher price tag makes it a more attractive option for Samsung in the long run.

3. Following Apple’s Playbook

Samsung’s decision to phase out the Plus model also follows the pattern set by Apple. Rumors have been swirling about Apple replacing the iPhone 16 Plus with a thinner, lighter model known as the iPhone 17 Air. Much like the Galaxy Edge, this potential shift in Apple’s lineup shows that mid-tier phones are being replaced by either budget-friendly models or premium offerings.

The industry as a whole is moving away from the “lite flagship” category. The trend is toward polarization—either a budget option for cost-conscious buyers or a premium device for those willing to invest in cutting-edge technology. In many ways, Samsung is simply following Apple’s lead by focusing more on the high-end Ultra and the sleeker Edge.

4. The Ultra’s Growing Dominance

The Galaxy S26 Ultra is quickly becoming the cornerstone of Samsung’s smartphone strategy. It accounts for approximately 45% of the total revenue generated by the S-series. As the company shifts its focus to higher-end models, the Ultra is poised to take an even greater share of the spotlight. With the Plus being discontinued, Samsung is nudging users toward the Ultra, which has better margins and more advanced features.

The Ultra’s larger screen, improved cameras, and cutting-edge specs make it the true flagship. As prices for these devices continue to rise, they will likely generate higher revenue per unit. Samsung’s strategy is clear: go big or go home.

What the Galaxy S26+ Discontinuation Means for Buyers

New Lineup (2026)

Who Wins & Loses?

• Samsung’s Profit Margins: With a focus on higher-end devices, the company stands to gain more from each sale, especially with the Edge’s premium price and the Ultra’s dominance.
• Ultra Fans: Those who favour premium specs will benefit from more R&D investment and the continuous evolution of the Ultra model.
• Plus Loyalists: Fans of the Plus model are left with the tough choice between the more expensive Edge or the Ultra, both of which come with compromises.
• Battery-Conscious Users: The S26 Edge offers less battery life compared to the Plus (around 15% less), which could be a dealbreaker for users who prioritize longevity.

Competitive Context: Samsung vs. Apple

Apple is also making similar moves with its rumored iPhone 17 Air, which could be thinner and more expensive than the iPhone 16 Plus. However, Apple will continue to offer its Pro Max model, while Samsung has doubled down on the Ultra as its flagship device. Both companies are moving toward simpler, more polarized choices, leaving the mid-tier models behind.

Frequently Asked Questions

Q: Will the Galaxy S26 Edge have better cameras than the old Plus? 

A: No, the Edge is likely to have fewer cameras to maintain its slim profile, so you might miss out on the 10x telephoto lens.

Q: Is Apple also discontinuing the Plus model? 

A: Yes, the iPhone 17 Air is rumored to replace the iPhone 16 Plus, similar to what Samsung is doing with the Edge.

Q: Should I buy the S25+ before it’s gone? 

A: If battery life and value are important to you, the S25+ is still a good option. But keep in mind that the Edge may not justify its price due to its trade-offs.

Related Articles

• Samsung Galaxy S26 Ultra: Battery Upgrade and 200MP Camera Leaks Ahead of 2026 Launch

• iPhone 17 Air Release Date and Price

• When is the Samsung S26 Coming Out? Release Date, Leaks, Pricing & What to Expect

Conclusion: A Calculated Gamble

• Samsung’s decision to retire the Galaxy S26+ is a calculated shift toward higher profits and a more streamlined product lineup. 

• For consumers, the options are now more clearly defined: either pay a premium for the Edge’s sleek design or opt for the high-end Ultra, with all its bells and whistles. 

• The mid-tier flagships may be gone, but in their place, Samsung is investing heavily in the premium market.