Asus Zenfone 12 Ultra Launches with Snapdragon 8 Elite: The Ultimate Non-Gaming Flagship with AI Features and Stunning Camera Tech

The smartphone market has been excited. Asus has just raised the stakes with the highly anticipated launch of the Asus Zenfone 12 Ultra, powered by the cutting-edge Snapdragon 8 Elite chipset. Building on the success of previous models, the Zenfone 12 Ultra is a true flagship that combines exceptional power, AI-driven features, and a sleek, premium design. This smartphone promises to redefine what a flagship phone can do with enhancements in camera capabilities, battery life, and processing power. Whether you're a tech enthusiast or a casual user, the Zenfone 12 Ultra is poised to deliver an experience unlike any other.

This article'll explore the Asus Zenfone 12 Ultra's features, specs, design, and AI enhancements. With its stunning 6.78-inch AMOLED display and powerful Snapdragon 8 Elite, this phone is set to be a game-changer in 2025.

Key Features of the Asus Zenfone 12 Ultra

Unmatched Performance with Snapdragon 8 Elite

The Asus Zenfone 12 Ultra has the Snapdragon 8 Elite, Qualcomm's latest flagship SoC (System on Chip). This powerhouse chipset ensures lightning-fast performance, smooth multitasking, and exceptional energy efficiency. Paired with up to 16GB of LPDDR5X RAM and UFS 4.0 storage (up to 512GB), the Zenfone 12 Ultra can handle even the most demanding tasks, from gaming to professional-grade video editing.

Key Specs:

If you're interested in this chipset's performance, check out the Snapdragon 8 Elite vs. MediaTek 9400 Benchmark for a deeper comparison.

Stunning 6.78-inch AMOLED Display

One of the standout features of the Zenfone 12 Ultra is its massive 6.78-inch LTPO AMOLED display, which offers an adaptive refresh rate of up to 144Hz for a smooth, responsive experience. This stunning screen delivers vibrant colors and deep blacks, making it ideal for gaming, watching movies, or browsing social media. The Zenfone 12 Ultra's display will ensure clarity and sharpness, whether outside in bright sunlight or in a dimly lit room.

Display Features:

Looking for more on-display features? You might also find the Samsung Galaxy S25 Ultra display cost-quality interesting.

AI Features for a Smarter Experience

The Asus Zenfone 12 Ultra doesn't just impress with its hardware. It has various AI features designed to enhance your smartphone experience.

• AI Tracking and AI Portrait Video: During video recording, keep subjects, whether humans or pets, centered in the frame.

• AI Voice Clarity and AI Magic: Fill offers crystal-clear audio and removes unwanted elements from your photos, resulting in cleaner, more polished images.

For more information on AI features in smartphones, check out this article by Qualcomm on AI-driven smartphone technologies.

Photography Power: Triple Camera Setup with Sony Lytia 700 Sensor

Asus has paid special attention to the Zenfone 12 Ultra's camera system, making it a powerful tool for content creators and photographers. You'll find a triple-camera setup at the back, including a 50MP primary camera with the Sony Lytia 700 sensor, offering exceptional low-light performance and clarity. The 32MP telephoto camera brings 3x optical zoom and optical image stabilization (OIS) for stunning close-ups. There's also a 13MP ultrawide camera for expansive shots, whether you're capturing landscapes or group photos.

Camera Features:

If you're curious about other flagship cameras, check out our detailed article on the Xiaomi 15 Pro Snapdragon Leica Cameras.

Battery and Charging: Power to Last

The Zenfone 12 Ultra has a robust 5,500mAh battery lasting up to 26 hours on a single charge. When you need to power up, the phone supports 65W fast charging, which can charge the device from 0% to 100% in just about 39 minutes. Plus, wireless charging is supported at 15W for added convenience.

The Google Pixel Android 15 Battery Feature is helpful for more information on AI-driven smartphone features.

Design and Build Quality

The Asus Zenfone 12 Ultra exudes premium craftsmanship. Its sleek design features a matte glass back and a 100% recycled aluminum frame. The phone is available in three stunning colors: Ebony Black, Sakura White, and Sage Green. These choices offer something for every taste, from sleek and professional to fresh and vibrant. The phone is also IP68 rated, ensuring it is dust and water-resistant, adding to its durability and reliability. 

Software: The Latest Android Experience

The Zenfone 12 Ultra runs on Android 15, offering a clean, intuitive interface with minimal bloatware. Asus has also integrated various AI-based productivity features, such as AI Transcript, AI Article Summary, and AI Call Translator, to streamline daily tasks and enhance productivity.

Pricing and Availability

The Asus Zenfone 12 Ultra is now available in various regions, including Europe, Taiwan, and Hong Kong. In Europe, pricing starts at approximately EUR 1,100 (~RM 5,060), making it a premium non-gaming flagship product. Asus has plans for further global availability, including a launch in Japan soon.

Asus Zenfone 12 Ultra vs. Competitors: How Does It Stack Up?

Compared to its competitors, the Zenfone 12 Ultra stands out due to its Snapdragon 8 Elite chipset and AI-driven features. 

Frequently Asked Questions (FAQs)

1. What is the price of the Asus Zenfone 12 Ultra?

The starting price for the Zenfone 12 Ultra is around EUR 1,100 in Europe.

2. Does the Zenfone 12 Ultra support wireless charging?

Yes, the Zenfone 12 Ultra supports 15W wireless charging.

3. What is the display size of the Asus Zenfone 12 Ultra?

The Zenfone 12 Ultra features a 6.78-inch LTPO AMOLED display.

4. What AI features are included in the Zenfone 12 Ultra?

The phone includes AI Tracking, AI Voice Clarity, AI Magic Fill, AI Portrait Video, and AI Transcript, among other features.

5. What camera sensors are used in the Zenfone 12 Ultra?

The Zenfone 12 Ultra has a 50MP Sony Lytia 700 primary camera, a 32MP telephoto camera, and a 13MP ultrawide camera.

Related Articles

• Asus Zenfone 12 Ultra Official Teaser

• Asus ROG Phone 9: Price, Release Date & Specs

• Samsung Galaxy S25 Ultra Release Date Confirmed 

Conclusion: A Flagship Like No Other

• The Asus Zenfone 12 Ultra is a remarkable achievement in smartphone innovation. 

• With its powerful Snapdragon 8 Elite chipset, stunning 6.78-inch display, and AI-driven features, this device offers exceptional performance, top-tier photography, and a premium design. 

• Whether looking for a phone to enhance your productivity or capture breathtaking photos and videos, the Zenfone 12 Ultra is more than up to the task. 

• Asus has genuinely raised the bar with this non-gaming flagship smartphone, which promises to cater to all your needs.